Established in 2010 by three brothers, Abu Auf, is the country’s top health and wellness specialty retailer, operating 200+ locations in 13 governorates across Egypt, as well as the UAE. The Company developed a diverse product offering which caters to various consumer segments. In addition to nuts and coffee, Abu Auf offers dates & dried fruits, kitchen essentials, and confectionaries. The Company operates an omnichannel distribution design, with products sold across branded stores & consignments, supermarkets & hypermarkets, online platforms and export channels covering key regional markets.